Personal Data Regulations

This policy applies to the entire website, application and online and mobile digital service (“Services”) of the company GUZANA CONCEPT SRL (“ARTIMS”, “we”, “us” or “our”).

It also describes your data protection rights, including the right to object to certain processing carried out by GUZANA CONCEPT (e.g. direct marketing).

  1. What information do we collect?

The following categories of personal data will be collected about you in connection with your interaction with us and use of our Services, including, but not limited to, when you purchase products on our Services, fill out forms on our Services, submit user-generated reviews or ratings, and engage in social media features on our services.

1) Information you give us

These personally identifiable information such as

  • your name, date of birth and gender;
    contact information such as, email address and phone number;
    demographic information: such as postal address;
    financial information: such as credit/debit card numbers;
    your purchase history;

If you contact us by phone, email or otherwise, we will keep a record of such correspondence; and Your marketing preferences, including any consents you have given us when you subscribe to our newsletter or create an online account.

2 )Information we collect automatically.

  • Information about the browser, device or operating system you use to access our Services;
    Your IP address, the website you came from, information about actions taken on our Services, including pages viewed, dates and times of visit, time spent on each page, products viewed, clicked, added to your cart and purchased;
    Information we receive from third parties*;
  • Your IP address, registered beacons or GPS (geolocation) signals that you have received;
    Your available public information;
    Non-personal information used to supplement existing information, such as demographic data and wealth indicators (e.g. socio-demographic groupings by means of corresponding postal codes).


Sometimes we receive personal data about you from third parties when you engage with our Services via social media or other sites or applications advertisements in the content displayed or clicked on.

The privacy notices for our sites and apps will contain more details about this and you will find out how to change your privacy settings.

  1. How do we use this information, and what is the legal basis for this use?

We process your personal data for the following purposes:

To fulfill a contract, or take steps related to a contract, including the fulfillment of all orders you have placed on our site. This includes:

  • The processing of your order.
    Registration for the Services or registration for a contest.
    To provide you with the Services, to communicate with you about them or your account with us.
    To communicate with you (including by email and SMS) and provide our customer services.
    To verify your identity and send you information about changes to our terms or policies.

To conduct our business and pursue our legitimate interests:

We will use your personal data to provide the products and services you have requested, and respond to comments or complaints you may send us.
We monitor the use of our services and use your personal data to help us monitor, improve and protect our products, content, services and websites, both online and offline.

  • We use your personal data to personalize our products and services for you.
    To prevent, investigate and/or report any fraud, misrepresentation, security incident or crime, in accordance with applicable law;
    We use the information you provide to investigate any complaints received from you or others about our website or our products or services;
  • We will use data in connection with legal, compliance, regulatory and investigative claims, if necessary (including disclosure of such information in connection with legal proceedings or disputes).

When you give us your consent, we will use your personal data:

  • To send you newsletters and other promotional materials about our Services and use technologies to verify whether they have been received and opened to help you make our communications relevant;
    To place cookies and use similar tracking technologies (as set out in the “Cookies” section and the information provided to you when these technologies are used) to personalize the

    content and advertising for you and to improve the functioning of our content;

    To invite you to participate in market research (where consent is required); and on other occasions when we ask for your consent, we will use the data for the purpose we explain at that time.

For the purposes provided for by law:

  • With whom will we share this data, where and when ?

With your consent (if any), we share your personal data with trusted third party service providers, suppliers, affiliates, divisions, partners, sponsors, agents and representatives that we have engaged to perform business functions on our behalf.

For example, for:

  • Conduct research and analysis.
    Create content.
    Provide customer support services.
    Conduct or support marketing.
    Run commands
    Manage payments
    Host Services
    Administer contests
    Maintain databases.

In any case, the third party acts in accordance with the express instructions of GUZANA CONCEPT/ARTIMS and in accordance with this Policy, privacy and security levels.

Without your consent, we share your personal data:

  • with third-party platforms such as Facebook or Google to send you targeted advertisements on our behalf;
    in response to legal proceedings, for example, in response to a court order or subpoena, a request from a law enforcement agency or a government agency;
  • with third parties if it may help us enforce our policies and terms of use, investigate possible illegal activities (such as copyright infringement or fraud) or protect the safety of other users of the Services; and
  • if we, or one of our companies, undergo a business transition, such as a merger, acquisition by another company or the sale of all or part of our assets.

Where information is transferred outside the EEA and is intended for an actor or supplier in a country not subject to an adequacy decision, the data is adequately protected by standard contractual clauses approved by the European Commission or a supplier’s processor corporate rules.

  1. How long is the data kept ?

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period thereafter (to enable us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can comply with your request in the future.

When we process personal data in the context of a contract or competition, we keep the data for 5 years.

When we process registration data, excluding in the circumstances described above, we keep your data for 5 years.

  1. What are your rights ?

You have the right to ask us for a copy of your personal data; correct, delete or restrict (stop any active processing) of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured and machine-readable format, and to ask us to share (transfer) that data to another controller.

You may object to the processing of your personal data in certain circumstances (in particular, where we do not have to process the data to meet a contractual or legal requirement, or where we use the data for direct marketing).

These rights may be limited, for example if your request reveals personal data about another person, where they

would infringe the rights of a third party (including our rights) or if you ask us to delete information that we are required by law to keep or have compelling legitimate interests to keep. We will inform you of the relevant exemptions we rely on when you respond to a request you make.

To exercise any of these rights, or to obtain other information, you may contact us using the details below. If you have unresolved issues, you have the right to complain to a data protection authority in the EU where you live, work or if you believe a breach may have occurred. In Belgium, it is “”

Where we require your personal data to comply with legal or contractual obligations, the provision of such data is mandatory: if such data is not provided, we will not be able to manage our contractual relationship with you or comply with our obligations.

Who is the data controller?

The data controller for your information is GUZANA CONCEPT SRL with whom you have a relationship or who manages the website you have visited. Please find our contact details below.

Mail: [email protected] 

  1. Withdrawal of consent or objection contrary to direct marketing

Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds to process your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we are exercising our legitimate interests.

You have the absolute right to unsubscribe from the direct marketing we carry out at any time. You can do this by clicking on the unsubscribe link at the bottom of our emails, or by contacting us using the details below.

  • Security measures

We have put in place physical, electronic and managerial procedures designed to prevent unauthorized access, maintain data security and properly use the personal data we collect online. These backups vary depending on the sensitivity of the personal data we collect and store.

While we take appropriate measures to protect against unauthorized disclosure of personal data, we cannot assure you that your personal data will never be disclosed, altered or destroyed in a way that is inconsistent with this Privacy Notice.

  • Les Cookies

When you visit our site, we may store information (commonly referred to as “cookies” or similar technologies) on your device. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements on the web.

Cookies can be categorized as shown below:

Strictly necessary cookies – these cookies are essential to allow you to move around a website and use its features and activate the services you have specifically requested. Consent is generally not required for these Cookies;

Performance Cookies – these collect information about how visitors use a website, for example, by recording the pages that users go to most often (usually anonymously);

Functionality Cookies – these Cookies allow a website to remember choices made by a user, such as a username or language preference;

Targeting or advertising cookies – they collect information about a user’s browsing habits and are usually placed by advertising networks with the permission of the site operator.

Cookies can also be classified according to how long they are stored on your device.

“Session cookies” are short-lived cookies that are saved in the computer’s memory only for the duration of the site visit, while “persistent cookies” remain stored in the computer’s memory for a set period of time.

How to manage and delete cookies ?

If you use our services through a browser, you can change your cookie preferences and withdraw your consent at any time by using the Cookie Preference Center.

The Help menu on the menu bar of most browsers also tells you how to prevent your browser from accepting new cookies, how to delete old cookies, how to notify you when you receive a new cookie, and how to disable cookies completely.

If you use our services through an app, you can change your consent by following the instructions of the relevant app. In addition, your device’s operating system provides instructions on how to prevent personalized ads and reset your device’s advertising ID.